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Description
How to Persuade and Influence PeopleUnlock the art of persuasion with 'How to Persuade and Influence People', an essential guide for anyone looking to enhance their communication skills and master the science of influence. With its practical insights and proven strategies, this book serves as your personal roadmap to effectively persuade and influence others in both personal and professional settings. In this enhanced second edition, discover new tools, research, and case studies that
Unlock the art of persuasion with 'How to Persuade and Influence People', an essential guide for anyone looking to enhance their communication skills and master the science of influence. With its practical insights and proven strategies, this book serves as your personal roadmap to effectively persuade and influence others in both personal and professional settings.In this enhanced second edition, discover new tools, research, and case studies that empower you to become a persuasive force. Whether you aim to negotiate successfully or understand the psychology behind buying decisions, this comprehensive resource reveals powerful techniques that help you:
- Win people over effortlessly
- Negotiate like a pro
- Overcome objections with confidence
- Appreciate diverse perspectives
- Remember impactful moments that resonate
- Build long-term trust and credibility
Written by Philip Hesketh, a renowned international business speaker experienced in the psychology of persuasion, this book is packed with memorable tactics that can transform your interactions and help you achieve your goals. Whether you’re in sales, management, or simply want to improve your personal relationship skills, 'How to Persuade and Influence People' is a must-have guide.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780857080424
Year: 2010
Publisher: John Wiley & Sons (UK)
Pages: 368
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780857080424
Year: 2010
Publisher: John Wiley & Sons (UK)
Pages: 368
Description:
Wouldn't it be great if you could always get people to see
things your way? Now you can.
You won't go far in business if you can't bring people round to
your way of thinking. Some people find it easy; the rest of us just
need a little help. How to Persuade and Influence People
reveals some of the most powerful influencing and persuasion
techniques known to man. This enhanced second edition contains new
tools, new research, new case studies and plenty of practical
exercises to help you:
Find the perfect way to win people over
Become an amazing negotiator
Overcome objections
Appreciate and understand the other person's standpoint
Understand why people buy what they buy
Ensure people remember you and what you want
Build long-term trust and credibility
Philip Hesketh is a full-time international business speaker on
the psychology of persuasion. Thousands of people have benefited
from his advice. In this book, he maps out countless simple and
memorable persuasion techniques that can be applied to a whole
range of life's challenges. It's up to you to use them.
How to Persuade and Influence People is a completely
revised and updated edition of Life's a Game So Fix The
Odds.
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4.3 ★★★★★
Based on 29 reviews
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Product Reviews
★★★★★ 5
Malware Analysys Expert Guide for 2025!!!
Format: Paperback
I would like to highly recommend an Expert-Level Deep Dive into the world of malware research. Managed by 'The Three Musketeers' of the industry, this resource transforms you into a 'Dardanian Fighter' against the most sophisticated vector attacks on the planet. this the gate to the heaven
trainsec.net
Special thanks and recommendation to Uriel Kosayev for his masterpiece: MAOS - Malware Analysis on Steroids.
This book is a surgical deep dive into the Malware Developer Mindset. It focuses on complex strategies, combinations, and patterns exposed for the first time with full PoCs and screenshots.
Prepare your magnifying glass and start researching how real-world criminal groups operate. This is how you stay ahead of the curve and keep yourself and your organization safe. Don't just analyze – understand the mindset.
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Reviewed in the United States on December 24, 2025
★★★★★ 5
Great start to it
Format: Kindle
Just getting started with it but I can tell it’s going to be outstanding! Diving in next week!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 20, 2025
★★★★★ 5
Great book !
Format: Paperback, Format: Paperback
I just finished MAoS – Malware Analysis on Steroids, and all I can say is: WOW.
This book operates on an entirely different level. It’s not just technical knowledge—it’s a complete shift in how you think about malware, reverse engineering, and real-world offensive/defensive operations.
The way Uriel breaks down complex concepts makes you feel understood as a practitioner, while pushing you to see the deeper mechanics behind every technique. Every chapter forced me to rethink things I didn’t even realize I needed to refine. It’s rare to find a book that is both this practical and this transformative.
What I loved most is how hands-on, deep, and empowering the material is. This isn’t a book you skim. I had to stop multiple times just to take notes because the insights were that valuable. It teaches you to think like a real analyst—beyond theory, beyond static patterns, straight into the mindset of true malware research.
If you want clarity, breakthroughs, and a genuine upgrade in your technical intuition—this is the book to read.
Honestly grateful I picked it up. Highly recommended.
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Reviewed in the United States on November 24, 2025
★★★★★ 1
Too many screenshot, not detail explain enough, like a lab manual than a book
Format: Paperback, Format: Paperback
Not recommended this book.
This book is approximately 270 pages long, but around 200 pages are comprised of screenshots, including IDA Pro screenshots, Virustotal result screens, lists of function names, and lists of DLL file names.
This book primarily shows you how to use the tools, which are illustrated mainly through screenshots of the tools' screens and results.
This is a well-structured lab manual that guides you through all the necessary screens and steps to locate the flag.
However, there are too many screenshots, and the concept is not explained in detail.
It is expected that you will have a basic understanding to follow the lab manual.
And this is not colour printing, and the photo was resized, making it a bit hard to read the screenshot details.
If you are at the GREM level, you may already be familiar with using the tools.
Unless you want a quick refresher on your lab skills.
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Reviewed in the United States on September 26, 2025
★★★★★ 5
Exceptional Book for Malware Analysts and Security Researchers
Format: Paperback
Uriel Kosayev did it again! MAoS is his second book, following his great first one, Antivirus Bypass Techniques.
This new book takes things to the next level with a deep dive into real-world malware and reverse engineering tactics that every security researcher can learn from. It’s packed with practical examples and insights that clearly come from real experience in the field.
If you’re into malware analysis or cybersecurity research, this book is a must-read. Uriel’s passion and expertise truly stand out on every page. Highly recommended!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 25, 2025