SKU: 91558229462

Inspire Your Buyers: Go to Market with a Story That Sizzles

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Description

Inspire Your Buyers: Go to Market with a Story That SizzlesInspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his twenty five year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel Lucent, and McKesson rapidly grow

Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.

Bruce’s Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:

  • Target the right buyers
  • Spotlight their Big Problem
  • Help them envision their Desired Outcome
  • Show how your Big Solution will deliver the Desired Outcome
  • Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
  • Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.

ABOUT THE AUTHOR

Bruce Scheer is the President of InspireYourBuyers.com. He has applied and honed his Go to Market Narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, DXC Technology, Adobe, Infosys, Citibank, Alcatel-Lucent, McKesson, Motorola, and SITA, plus with “scale-ups” such as Concur, FinancialForce, SuccessFactors, Tableau, and others across the Americas, Asia, Europe, and the Middle East. He is a featured keynote speaker for industry and client events. He has worked with his clients to grow revenue and win industry recognition, including winning HP’s Marketing Circle of Excellence and the Corporate Executive Board’s Marketing Campaign of the Year awards.

To see Bruce in action, here’s a link to a fun video featuring Bruce talking about the Big Problem, Desired Outcome, and Big Solution and in what order to sell each. Yes, Bruce had fun at the beginning of the pandemic, putting this video together. See what being stuck at home will do to you!

REVIEWS

"Inspire Your Buyers" by Bruce Scheer is a game-changing book that offers a clear and concise playbook for developing a compelling Go to Market Narrative. With its actionable insights and real-world examples, this book provides valuable strategies to accelerate revenue growth and align product, marketing, and sales teams.

One of the book's key strengths is its ability to break down complex concepts into practical steps. Scheer outlines how to target the right buyers and effectively highlight their Big Problem, enabling readers to craft a narrative that resonates deeply with their audience. The author emphasizes the importance of helping buyers envision their Desired Outcome and showcases how a Big Solution can deliver it.
– David Svigel (Amazon Customer)

There's a whole genre of sales books that exist in the world of hypothetical buyers and sellers. It's a nice world. Cleverly crafted pitches miraculously sway the most disinterested and even hostile audiences. There's a place for these books: High level concepts and frameworks provide helpful guidance and inspiration to sellers the world over. Bruce Scheer's book is altogether different. Grounded in the real world experiences of a career at the highest reaches of corporate sales, marketing, and strategy, Bruce breaks down the ingredients and sales value of a story well told. Written with an obvious enthusiasm and passion for his subject, Bruce's book is a page-by-page reminder of why selling and memorable storytelling are one and the same.
– Christopher Warren (Amazon Customer)

It seems like such a simple idea -- combining best sales practices with storytelling and narrative. In this book Bruce hits a home run by merging these concepts in a way that will not only inspire buyers but i think ti will also re-energize your sales force. he also adds whimsical little drawings that are fun way to pull you through the book! Loved this book.
– Mark W. Schaefer (Amazon Customer)

You may also contact Bruce at Leadership Speakers Bureau to schedule him for speaking or leadership engagements.

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SKU: 91558229462

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4.2 ★★★★★
Based on 22 reviews
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Nicky Pendleton
Bozeman, US
★★★★★ 5
Best Comentary for the layman/bible teacher
Format: Hardcover
The PNTC comentaries never dissapoint, they are the very best comentarys that i have found for those who do not read greek and may have a bit of bible college.. they are technical but not too technical, in depth but not too much. and you can always trust the General Editor DA Carson... i have several other comentary series but this is the best and all of them are rated very highly by the experts..
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 22, 2023
A
Verified Purchase
Amazon Customer
Cuba, US
★★★★★ 5
Very thorough Commentary
I would rank this among the best commentaries I have read on 1 and 2 Timothy and Titus. A nice balabnce between academic and pastoral discussions.
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Reviewed in the United States on July 28, 2022
M
Marie
Port Orchard, US
★★★★★ 5
Concise yet thorough treatment of the difficult passages.
Format: Hardcover, Format: Hardcover
Excellent, balanced, thorough treatment of the pastoral epistles. Highly recommended. Note: Customer 7 above is incorrect in stating that Yarbrough doesn’t reference or quote Hubner on 1 Tim 2:12. You will find Hubner on pages 175 and 176.
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Reviewed in the United States on February 28, 2025
B
Bill Muehlenberg
Draper, US
★★★★★ 5
Another welcome Pillar commentary
Format: Hardcover
The newest volume in the excellent Pillar New Testament Commentary series is another first-rate effort. The American New Testament professor has already done a very good commentary on 1-3 John (BECNT, 2008). His newest commentary adds to a now rather impressive line-up of Pillar commentaries. As to the Pastorals, the four most important and substantial commentaries from a basically conservative, evangelical stance over the past few decades have been these: 1992: George Knight (NIGTC – 500 pages) 2000: Jerome Quinn and William Wacker (ECC – 900 pages) 2000: William Mounce (WBC – 640 pages) 2006: Philip Towner (NICNT – 900 pages) Mention should also be made of two other commentaries. One is the 1999 volume by I. Howard Marshall (with Philip Towner) in the ICC series. It is also 900 pages and looks to be outstanding. But I do not own it (the ICC series is SO expensive), so I cannot comment further on it. Another is the shorter, 300+ page work by Gordon Fee (NIBC, 1984) which can also be added to any list of highly recommended volumes on the Pastorals. Now we have Yarbrough to join these important works. He provides us with a very workable, informed and detailed examination of the Pastoral Epistles. He spends 95 of his 600 pages on introductory matters. As to authorship, it has become somewhat trendy of late to deny Pauline authorship. Even some conservatives have gone in this direction Yarbrough offers ten pages on this, and affirms the traditional stance, saying: “For eighteen centuries, Pauline authorship was never doubted by the churches’ intellectual leaders; even in the last two centuries, many have doubted the doubters.” As to the commentary proper, one tends to first head to well-known, contentious, difficult, or important passages. So let me reflect on a few of these. One of the most hotly debated passages in the Pastorals of course has to do with the matter of women in leadership. Paul covers this in several places, but the most crucial passage is 1 Timothy 2:11-15. This is certainly a difficult passage in many respects, and one that is hotly debated. The two main camps on this have been the complementarians, who argue that men and women are equal in worth and status, but have differing, hierarchical roles, and the egalitarians, who argue that women can fully serve in church leadership positions. This debate has been going on for quite some time now. Because all of 1 Tim. 2 must be considered here (dealing as it does with propriety in public worship), Yarbrough has a lengthy general discussion about these issues first. He then devotes another 20 pages to the actual contentious passage. He offers a “qualified complementarian reading” on all this. Egalitarians may not fully agree, but they should appreciate his careful and gracious exegesis here. And of course he has written on this elsewhere, as in his chapter in the important volume edited by Kostenberger and Schreiner: Women in the Church, 3rd ed. (Crossway, 1995, 2016). Another issue that can be rather difficult to understand and deal with concerns those who “have suffered shipwreck with regard to the faith. Among them are Hymenaeus and Alexander, whom I have handed over to Satan to be taught not to blaspheme” (1 Tim 1:18-20). Paul says something similar in 1 Cor. 5. Says Yarbrough, “From these two passages it may be inferred that in grave cases of ethical or doctrinal lapse, and perhaps drawing on Job 2:6, Satan was viewed as ‘God’s agent in judicial administration.’ Whereas congregations would normally have prayed for one another, there were evidently cases where petition would shift from divine protection to divine discipline (with Satan as God’s agent). Sometimes harsh measures are required to wake people up (see 2 Thess. 3:10-14).” Since discussions about overseers are found in all three epistles, both Paul and Yarbrough spend much time on the topic. In one of the passages he makes this remark: “In sum, ‘the overseer is to be’ introduces more than a random wish list for the pastorally inclined do-gooder. It points to a quality and depth of godliness that are indiscernible for the magnitude and gravity of pastoral labor that Paul models, expects of Timothy, and hopes to see replicated in generations to come at Ephesus and beyond.” Two more issues that can be contentious for some is found in 1 Tim. 5:23: “Stop drinking only water, and use a little wine because of your stomach and your frequent illnesses.” Some teetotallers try to argue that this is not actual wine, but watered down grape juice. And some of the health and wealth gospellers insist that no faith-filled believer should ever get sick. Yarbrough gives short shrift to both of these ideas. Another famous passage dealing with wealth is 1 Tim. 6:6-10 which speaks of false teachers and the love of money. Yarbrough affirms the biblical balance Paul seeks to present here: “Birth and death both illustrate the tenuous relation between life and material goods. Paul wants to relativize (not trivialize or eliminate) the importance of earthly acquisitions, since he observes people tempted to enlist God in their material quest. . . . It is important to note that this is not an adoption of an ideal of Hellenistic philosophy. Nor is it an endorsement of poverty. . . . If God does grant wealth, and if a believer has not sold his or her soul to acquire it, Paul will later give directions for its proper utilization (see on vv. 17-19 below).” Other matters could be mentioned here. But all up this is a very competent and usable commentary, one that will stand the test of time. It offers careful exegesis and helpful theological insights. It is a very welcome addition to the Pillar series. The PNTC series really has become one of the premier sets for evangelicals and those who want the best of biblical scholarship and careful exegesis.
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Reviewed in the United States on November 11, 2018
J
Jimmy R. Reagan
Bozeman, US
★★★★★ 5
Great, New Commentary!
Format: Hardcover
This commentary by Robert Yarbrough will become, I predict, a top-rated volume on the Pastoral Epistles. These epistles are ideal for the style of commentary we find in the Pillar New Testament Commentary (PNTC) series. As respected and valuable as the NICNT volumes by the same publisher are, these Pillar volumes are simply more valuable. They have a better center of focus, are more consistently conservative, and have more value for pastors without sacrificing scholarship. This volume succeeds in reaching that standard too. As you might have guessed, the editorship of D. A. Carson likely keeps this series moored to that lofty perch. BTW, don’t miss the editor’s preface where Carson fawns over Yarbrough’s work here. I was in love with this commentary within a few pages of its fine Introduction. So many commentators lose their way in the Pastoral Epistles. I have long suspected that it has far more to do with the authors dislike of what these epistles say rather than any actual problem found within them. Yarbrough is not sucked into the irrational fear of using the term “pastoral epistles” as so many are today either. It’s a breath of fresh air. He opens the Introduction with eight theses on pastoral heritage in these epistles. To my mind, that was a great way to present introductory issues. Next, he does a section each on Father, Son, and Spirit respectively in the Pastoral Epistles (PE). He was particularly perceptive in discussing Paul as a working pastor, even dispensing some silly critical theories along the way. He then tackles in turn geography, people, and key terms. He ends with a section on authorship and other usual introductory matters and masterfully reaches conservative conclusions. The commentary itself was even better! The phrase “real help” comes to mind. He showed off his skill, for example, in the perpetual battlefield of Titus 2. He gently yet surefootedly takes us where that disliked passage goes. He’s kind to dissenters, careful in scholarship, but not afraid to reach a conclusion. I don’t know about you, but that’s how I like my commentaries. 5 stars all the way!
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Reviewed in the United States on October 11, 2018

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