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Description
Getting Multi-Channel Distribution RightCondition: BRAND NEW ISBN: 9781119632887 Year: 2020 Publisher: John Wiley & Sons Inc (US) Pages: 384 Description: Getting Multi Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing
Condition: BRAND NEWISBN: 9781119632887
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 384
Description:
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice.
Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners.
Integrates across physical and digital, independent and company-owned, routes to market.
Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them.
Provides tools and frameworks for how much distribution coverage is required and where.
Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict.
Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership.
With the help of Getting Multi-Channel Distribution Right you’ll di
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★★★★★ 5
Comfy Dress Shirt.
Beautiful shirt. I ordered the green. Looks good on. Grandson looks good in it! Also looks very comfy.
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Reviewed in the United States on May 25, 2026
★★★★★ 5
Great value
Color: Navy Blue, Size: Medium
I love this shirt. Great value, great fit. Hidden button collar is a must.
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Reviewed in the United States on May 9, 2026
★★★★★ 1
Not what was expected
Color: Black, Size: X-Large
The shirt did not match the image on the website. While it is a button-down collar, the buttons are concealed, rather than exposed, and the material is polyester or nylon, giving the shirt a plastic sheen, which I do not like. The image on the website showed exposed buttons, and with tremors in my hands, exposed buttons are hard enough to secure.
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Reviewed in the United States on April 16, 2026
★★★★★ 5
Tela buena calidad
Good
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Reviewed in the United States on April 22, 2026
★★★★★ 4
Sizeneed 3x
Color: White, Size: XX-Large
I’m to big so it’s to small need 3x
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Reviewed in the United States on February 12, 2026