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The Advertising Effect eBookCondition: BRAND NEW ISBN: 9780195594140 Year: 2014 Publisher: Oxford University Press ANZ Description: This product is also available in paperback. This book will also be available on kindle from Amazon. Want to know how to influence other people? s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best known brands across the globe. These techniques are grounded in
Condition: BRAND NEWISBN: 9780195594140
Year: 2014
Publisher: Oxford University Press ANZ
Description:
This product is also available in paperback.This book will also be available on kindle from Amazon. Want to know how to influence other people?s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider?s guide, to the ultimate behaviour change industry ? advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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Reviewed in the United States on October 11, 2025
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If dye is an issue for your skin be cautious
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Reviewed in the United States on March 2, 2026