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Description
China's Super ConsumersUnlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone
Unlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone interested in the dynamics of the Chinese marketplace.Written by industry experts Savio Chan and Michael Zakkour, 'China's Super Consumers' showcases real-world stories and case studies from both foreign and domestic brands that have achieved remarkable success in navigating the complexities of selling in China. Discover the strategies that work, the pitfalls to avoid, and how to effectively engage with these super consumers. Learn what products Chinese consumers are eager to buy, alongside their preferred shopping channels and why they make purchasing decisions.
This book not only serves as a practical guide but also as a comprehensive resource to help you understand the transformative impact of Chinese consumers on the global market. Enhance your business strategies and improve your marketing approach with actionable insights tailored to the unique characteristics of the Chinese consumer landscape.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Chinese Consumers are Changing The World ? Understand Them
and Sell To Them
China has transformed itself from a feudal economy in the
19th century, to Mao and Communism in the
20th century, to the largest consumer market in the
world by the early 21st century. China's Super
Consumers explores the extraordinary birth of consumerism in
China and explains who these super consumers are. China's Super
Consumers offers an in-depth explanation of what's inside the
minds of Chinese consumers and explores what they buy, where they
buy, how they buy, and most importantly why they buy.
The book is filled with real-world stories of the foreign and
domestic companies, leading brands, and top executives who have
succeeded in selling to this burgeoning marketplace. This
remarkable book also takes you inside the boardrooms of the people
who understand Chinese consumers and have had success in the
Chinese market.
A hands-on resource for succeeding in the Chinese
marketplace
Filled with real-world stories of companies who have made an
impact in China
Discover what the Chinese consumer wants and how to deliver the
goods
Written by Savio Chan and Michael Zakkour, two leading experts
on the Chinese market
This book is an invaluable resource for anyone who wants a clear
understanding of how China's Super Consumers are changing the world
and how to sell to them.
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4.5 ★★★★★
Based on 2111 reviews
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Product Reviews
★★★★★ 5
It truly is the most Essential Guide
Format: Paperback
I've worked as a professional comic book letterer for more than a decade. I've had to learn a lot through trial and error since there was so little written about this technical field of work. Finally, there is now a book for amateur letterers to have all they need to understand the craft and for professional letterers to both reference and pick up new ideas from.
This book isn't just a tutorial on "how to letter comics." This also showcases creative ways to letter, interesting techniques that even experienced letterers might not know about, and - what I found to be the most helpful - the realities of a letterer's freelance life and ways the write had worked to develop a good workflow and healthy work schedule to avoid burnout or physical strain.
This is an engaging book, so even if you know how to letter well or you know nothing about lettering and want to understand the kind of work that letterers do, I highly recommend this as a great read. Through my experience, I developed very different methods than what this guide described, but both are valid and I even picked up new ideas and tried out new ways of doing things while reading this book.
If you want to learn how to letter, buy this book. If you want to be a better letterer, buy this book. If you don't want to letter but you want to know more about how comics are made or how one freelances in this industry, this guide is great for that too.
The only thing missing is a thorough explanation on how to develop one's own comic book fonts, but like the author said, that would take up an entire book in itself. Here's hoping one day there's a companion guide to comic book font creation, because I would love to learn more about that too.
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Reviewed in the United States on November 3, 2021
★★★★★ 5
Truly Essential! The perfect guide to Comic Book Lettering!
Format: Paperback, Format: Paperback
I'm completely new to Comic Book Lettering with some experience in Graphic Design but I picked this up just for my curiosity. After taking a quick flip with the book, It does not disappoint and lives up exactly to the title. It TRULY is the essential guide to Comic Book Lettering. This book comes from Nate Piekos who is the founder of BLAMBOT (one of the most professional comic book lettering companies to date). He drops every bit of wisdom and experience he's ever received / gotten through into this book and the result speaks for itself.
All the tools, techniques, tips, discussions, etc are found here. He goes through what he uses / recommends for programs and tools, breaks down the structures of what goes into comic book lettering (balloons / dialogue / captions / fonts / etc), teaches you how to create a useful / time-saving templates, gives you pointers even at the most subtle aspects of lettering, covering / creating dialogue balloons, covering / creating sound effects, covering / creating logos, etc. There's so much information and visual imagery here within these pages that I can talk about this book day and night.. and again: I'm completely new to this. The book is honestly that inspiring.
I recommend this, without a doubt. A master class in comic lettering! Truly thankful for Nate Piekos creating this book as well as those that helped bring it to publication.
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Reviewed in the United States on October 26, 2021
★★★★★ 5
Truly "essential" for any letterer, whether casual or serious about the profession!
Format: Paperback
When I first got this book, I was a bit disappointed. I thought it was going to be detailing lettering by hand.
It didn't.
But guess what? It's better for it.
As the author, Nate Peikos, demonstrates, the bulk of lettering now is done digitally and with good reason. So not only is this book incredibly inspiring for any graphic artist / letterer -- with its many examples of great lettering; its demonstration of useful techniques -- the author is so open and honest in his writing. While reading it, you don't feel that he's putting the job of lettering out of the reader's reach. In fact, he's putting it right within reach through a humility that is coupled with his exceptional skills. If you're an up-and-coming letterer, someone on the outskirts of lettering wanting to delve into it more professional (like myself), or even if you've had some work doing lettering, there is something for each type in this book. It's a book that I'll cherish and reference frequently, especially with all the examples that just ooze inspiration.
My only regret is that I didn't know about some of these techniques a few years ago! But, nevertheless, I started implementing some of the techniques the first day after reading just a few pages. It reinvigorated my own desire to become a better and even semi-professional letterer, a very under-appreciated profession.
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Reviewed in the United States on November 5, 2021
★★★★★ 4
A great overall book, with one critical omission.
Format: Paperback
This is a great book to illuminate the mysterious art of comicbook lettering. It goes deep into the practical details and theory required to make a graphic novel, manga, or superhero comic with the look and feel of a professional product. But comicbook lettering is actually more than a purely aesthetic art form, it plays a critical role in conveying meaning, emotional mood, and tone of voice. Along with the artwork and panel composition, the layout of the lettering and dialogue balloons is also critical to help guide the reader's eyes naturally from panel to panel.
If you're curious about how graphic design for visual narrative works, this is an interesting and inspiring book.
My only criticism is the conspicuous omission of perhaps the one topic this author is uniquely qualified to illuminate, and that is: the actual creation of the fonts themselves. I've admired Nate's Blambot comic fonts for a long time (and have purchased licenses for some of them), so I was looking forward to at least getting an overview of how he approaches this seemingly critical aspect of comicbook lettering. But no. He doesn't go into it even slightly, which is a shame, because this would have been the perfect book on the topic if he had. I understand that font design is a huge topic unto itself, but was disappointed that in a book of this size, there weren't even a few pages dedicated to discussing the process of making fonts for comicbooks. Literally anyone reading this book would want to know that information.
Having said that, it's a great book, and I still enjoyed it very much. You'll probably be surprised by how much more there is to learn about this topic than you may have thought. Reading it will deepen your appreciation for an art form that, like a great movie score, is basically invisible when done very well, yet amplifies the emotional impact of each contributing discipline, and profoundly contributes to the enjoyment of the final experience.
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Reviewed in the United States on September 22, 2022
★★★★★ 5
A Lettering Masterclass
Format: Paperback
Nate Piekos is a rockstar. If you want it learn how to letter comics, this is the first thing I would buy. It’s not a fancy book, just practical step-by-step how to do a craft right.
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Reviewed in the United States on May 30, 2026