SKU: 59789812147

Customer Data Platforms

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Description

Customer Data PlatformsUnlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in todays digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their

Unlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in today’s digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their audience.

Customer Data Platforms offer a robust solution to the problems of managing fragmented customer information by providing a unified source of truth. This book dives into the principles of CDPs, detailing how to capture, unify, activate, and analyze customer data effectively. Learn how to simplify your marketing technology stack, eliminate silos, and create a cohesive customer journey that drives engagement and loyalty.

In this essential guide, you'll discover how to:
- Understand the challenges and nuances of customer data management
- Define what CDPs are and explore their full capabilities
- Organize and harmonize customer data for impactful marketing initiatives
- Build a compliant, safe, and valuable first-party data asset
- Cultivate a data-driven culture that prioritizes customer insights
- Leverage AI and machine learning to propel your personalization efforts into the future.

Whether you're a seasoned marketer or just entering the field, this book is your all-in-one resource to mastering Customer Data Platforms and establishing a data-driven marketing foundation.

Shipping Information: Free shipping on this item. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119790112, Year: 2020, Publisher: John Wiley & Sons Inc (US), Pages: 240.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119790112
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 240


Description:


Master the hottest technology around to drive marketing success 


Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization


Over the years, many of us have built byzantine śstacksť of various marketing and advertising technology in an attempt to deliver the fabled śright person, right message, right timeť experienceThis can lead to siloed systems, disconnected processes, and legacy technical debtCDPs offer a way to simplify the stack and deliver a balanced and engaging customer experienceCustomer Data Platforms breaks down the fundamentals, including how to: 


Understand the problems of managing customer data

Understand what CDPs are and what they do (and don't do)

Organize and harmonize customer data for use in marketing

Build a safe, compliant first-party data asset that your brand can use as fuel

Create a data-driven culture that puts customers at the center of everything you do

Understand how to use AI and machine learning to drive the future of personalization

Orchestrate modern custo
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SKU: 59789812147

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Chino
Omaha, US
★★★★★ 5
Looks great
Color: White Gray
Fast shipping, looks great, it fits great with the rest of the fur
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northern blue
Pawtucket, US
★★★★★ 3
fits 2013 honda civic, fades to a weird blue and looks matted scruffy
Fluffy and cute! This is all I hoped it would be. It is a piece of real sheepskin with a couple of pieces of elastic sewn to the bottom to attach it to the console cover. This makes it somewhat versatile concerning fit. It is just long enough for the console in my Honda Civic, which I believe is about 11 3/4 x 6 inches. The fluffiness of the cover allows for some slack in coverage, so it does adequately cover my console. I was pleased to see that I actually got the long-haired one. I am very pleased with the product. If it hadn't worked in the car I might have kept it in the house to pet it! Update: Over a few months the silver fur, which I thought was a natural wool color, has faded to a washed out pale aqua, and this looks very scruffy. The elastic bands that hold it in place over the console show now that it is less fluffy. I will probably wash it and see whether that will improve the situation, but I suspect this will renew the curl, and leave the band exposed. I have downgraded this to a 3 from a 5. Further update: This looks terrible. Very scruffy, slides around. I did wash it, but it did this did not renew or make it look like natural sheepskin. Whatever processing and dying they did not this seems to have removed the natural curl. I would have preferred no dye and processing, and a natural piece of sheepskin, probably bigger to account for getting matted and smaller as it ages. Note: This one is bigger than some of these on Amazon, so measure your console and consider the size. This one barely fit when it was new.
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Dale
Boise, US
★★★★★ 5
Love it !!
Color: Black
I have own sheepskin covers and this armrest cover didn’t disappoint. I bought this for a friend and she loved it. Soft and keeps its fur like shape. The fur did not clump after being used. I would definitely recommend.
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Kailani smith
Belleville, US
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Decent material
Color: Black, Color: Black
Didnt fit the full console but it’s still nice to have. Matts up quick , i just try not to rest my arm there & fluff it
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Dallas, US
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Definitely genuine pelts.
Size: 2' x 3' (Natural shape, Sheepksin, Oblong), Color: Ivory White
I like the color. Not too white, more of a natural shade. I ordered two, for each side of the bed. One is larger than the other which proves they are genuine pelts and I’m ok with it!!
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Reviewed in the United States on May 9, 2026

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