SKU: 59687043239

Integrated Marketing Communication

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Description

Integrated Marketing CommunicationDiscover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in depth exploration of IMC, presenting not just theories but also practical applications in

Discover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in-depth exploration of IMC, presenting not just theories but also practical applications in today’s dynamic marketing landscape.

Uncover the foundational theories behind IMC, supported by empirical evidence and illustrated through real-world industry examples. This comprehensive text offers critical examinations of communication theory, strategy formulation, and planning, allowing you to grasp the complexities of consumer behavior. By understanding how to align IMC strategies with marketing objectives, you can effectively influence consumer attitudes and reinforce desired behaviors.

Key Features:
- A thorough review of IMC principles, including salience and persuasion theories of advertising, to enhance your marketing knowledge.
- Practical applications that demonstrate how to implement IMC within broader marketing frameworks.
- Reflective revision questions that encourage deeper learning and comprehension of marketing communication.
- Insightful practitioner profiles that draw on industry expertise, providing career guidance.
- Engaging case studies and 'IMC in Action' highlights to illustrate practical relevance in the real world.
- Suggested readings and key terms to enrich your understanding further.

Elevate your marketing skills and strategies with this indispensable resource for students, marketers, and professionals in the field. Embrace the future of communication with comprehensive knowledge and actionable insights.
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SKU: 59687043239

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Summer
Lowell, US
★★★★★ 5
Bright & Pretty Hot Pink.
Color: Pitaya Red, Color: Pitaya Red
Very pretty and bright. It’s thick and great quality. Strong grip and doesn’t come off easily. Easy to clean when it gets dirty. It also has a nice backing. I prefer the transparent bright pink backing than the clear version. I love the strong magnetic for when I position it upwards. It can be positioned downwards too.
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Reviewed in the United States on May 28, 2026
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LDC
Alexandria, US
★★★★★ 5
Very protective iPad case
Color: 1-Navy Blue
This MoKo iPad case is excellent! It fits perfectly and provides great protection without adding bulk. The navy blue color looks very sleek, and the translucent back shell is a nice touch. It’s super magnetic, with great padding. The smart cover works flawlessly with the auto wake/sleep feature, and the cutouts line up perfectly for Touch ID. Lightweight, durable, and a fantastic value!
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Reviewed in the United States on May 24, 2026
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RippedOff
Lexington, US
★★★★★ 5
Fits the new iPads. Buttons are easily accessible.
Color: 1-Navy Blue
Fits the new iPad. Buttons are easy to reach, and it protects the screen with a soft fell back. Easy white clean vinyl on the outside. It has open vent spots so your device can cool. Slim and sleek. A great value for the money. Buttons are easily accessible. High-quality.
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Reviewed in the United States on April 21, 2026
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Grinosca Garcia
Los Angeles, US
★★★★★ 5
Perfect, it fits like a glove.
Color: 1-Navy Blue
I really liked the sleeve, the navy blue color looks very elegant and the material feels resistant but soft to the touch. What I like the most is that the back is translucent, so you still see the design of the tablet. It works great for watching videos because it stands firm when folding it, and turning off the screen alone when closing it is very practical. Because of the price it has, the quality is excellent.
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Reviewed in the United States on April 26, 2026
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Denny
Phoenix, US
★★★★★ 5
Great Protective Case for My Mother’s iPad
Color: 2-Watermelon Red, Color: 2-Watermelon Red
I bought this case along with my mother’s new iPad, and it was the perfect choice. The watermelon red color looks beautiful with the pink iPad and gives it a very clean and stylish look. The case feels sturdy without adding too much weight, which makes it comfortable for her to carry around and use every day. The stand feature works really well for watching videos, reading, and video calls. I also like that the case supports the auto wake and sleep function, which makes the iPad feel even more convenient and easy to use. The cutouts fit perfectly, and Touch ID still works without any issues. The translucent back is a nice touch because it still lets the iPad color show through while keeping it protected from scratches and bumps. Overall, this case exceeded expectations and makes a great addition for anyone wanting both protection and style for their iPad.
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Reviewed in the United States on May 14, 2026

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