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Description
The Road to LuxuryCondition: BRAND NEW ISBN: 9781119741312 Year: 2021 Publisher: John Wiley & Sons (Asia) Pages: 512 Description: Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a
Condition: BRAND NEWISBN: 9781119741312
Year: 2021
Publisher: John Wiley & Sons (Asia)
Pages: 512
Description:
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of:
An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China
The creation of savoir faire and business plan competitions in the luxury industry
LVMH's sponsoring of Viva Technology
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
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Product Reviews
★★★★★ 5
Large, excellent toy with many squeakers!
Color: Blue, Color: Blue
This toy is excellent! I’m super happy with this purchase. My dog loves squeakers and there are so many in this toy, plus stuffing for her to rip out, and crinkle paper to take the sensory experience up another notch! It’s also more durable than many other plush-type dog toys, and is larger than expected which is a plus in my book.
For size reference, both dogs are around 40lbs.
I will be buying another as soon as this one is demolished!
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Reviewed in the United States on February 18, 2026
★★★★★ 5
Huge and fun. Good for two dogs to play with together.
Color: Yellow
This dog toy is great! And it's HUGE. Each tentacle crinkles, and the dogs love to play tug-of-war with it. It seems to be holding up well, too. It seemed a bit pricy for a dog toy, but it turns out it was worth it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 11, 2026
★★★★★ 5
My dogs new favorite toy!
Color: Blue
His new favorite toy! My dog absolutely loves it!!! It’s much bigger than I thought it would be so my dog has to be careful when he’s running with it because he will trip on the legs of the octopus. The best part is there is a little squeaker in the bottom of each leg! Bonus!!! If your dog chews up stuffed animals, this will be no different. It is a stuffed animal. My baby just likes to carry it around and squeak it a 1000 times a day. Don’t mind my crazy voice in the video. That’s the voice I use when he’s excited about a toy. He greets me every day with his octopus.🥰
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Reviewed in the United States on February 13, 2026
★★★★★ 4
Fun while they lasted
Color: Green
I ordered two. One for each pup. Both my puppies loved this toy. The first one lasted less than a day with my pup who loves to do the death shake on everything. The second lasted two days with the other as she chews in the same spot. They loved the crinkle noise. However, I'm taking one star away due to not lasting long. Everything else was fine and they enjoyed them while they lasted. Note that most toys do not last long with my pups.
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Reviewed in the United States on May 4, 2026
★★★★★ 5
Puppy Loves this toy
Color: Tie Dye Blue
My puppy is a 7wk old Great Pyrenees & Lab mix. He loves this toy! Fun for tug of war and for cuddles. Definitely worth the money. It is durable enough for razor puppy teeth.
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Reviewed in the United States on June 9, 2026
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