Persuade

PersuadeUnlock the secrets of influence with 'Persuade', the essential guide to mastering the art of persuasion. This brand new book, published by John Wiley & Sons in 2015, offers invaluable insights into the psychology of decision making and how you can leverage these concepts to achieve your goals. With its engaging and humorous writing style, Philip delves into the seven psychological drivers that motivate individuals, enabling you to understand what

Unlock the secrets of influence with 'Persuade', the essential guide to mastering the art of persuasion. This brand new book, published by John Wiley & Sons in 2015, offers invaluable insights into the psychology of decision-making and how you can leverage these concepts to achieve your goals. With its engaging and humorous writing style, Philip delves into the seven psychological drivers that motivate individuals, enabling you to understand what truly compels people to say 'yes'. Whether you seek a pay rise, a coveted job, or want to enhance your negotiation skills, 'Persuade' is your key resource. With 208 pages of short, impactful chapters, this book is perfect for those who want practical advice delivered in an accessible format. Improve your relationships, increase your likeability, and navigate social situations with ease. Learn to influence others effectively and ethically with actionable strategies drawn from scientific and psychological research. 'Persuade' is not just a book; it’s your gateway to becoming a more persuasive and impactful individual. Get your copy today and transform your interactions as you master the skills of persuasion!