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Description
Predictive MarketingUnlock the true potential of your marketing strategy with 'Predictive Marketing', a comprehensive guide that emphasizes the power of predictive analytics for all businesses. This essential primer provides a step by step approach to transforming your marketing from traditional methodologies to a data driven, personalized experience. With 272 pages of insights and strategies, you'll learn to leverage machine learning technologies to enhance customer
Unlock the true potential of your marketing strategy with 'Predictive Marketing', a comprehensive guide that emphasizes the power of predictive analytics for all businesses. This essential primer provides a step-by-step approach to transforming your marketing from traditional methodologies to a data-driven, personalized experience. With 272 pages of insights and strategies, you'll learn to leverage machine learning technologies to enhance customer engagement, improve acquisition rates, and effectively re-engage lapsed customers.Understand the evolving landscape of marketing, where one-size-fits-all approaches give way to tailored, real-time interactions. This book guides organizations of all sizes through the implementation of predictive analytics, simplifying complex concepts into actionable plans.
Whether you're a small business or part of a larger corporation, ‘Predictive Marketing’ offers practical tips to elevate your marketing campaigns. It’s time to shift towards a more strategic approach that emphasizes customer experience through intelligent data use. This is not just a book of theories—it's a practical roadmap to modern marketing success!
Enjoy free shipping on your order with a delivery time of up to 6 weeks. Please note that orders cannot be canceled once placed. Invest in your marketing success today by embracing predictive analytics for a richer, more customized customer experience.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119037361
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
Make personalized marketing a reality with this practical guide
to predictive analytics
Predictive Marketing is a predictive analytics primer for
organizations large and small, offering practical tips and
actionable strategies for implementing more personalized marketing
immediately. The marketing paradigm is changing, and this book
provides a blueprint for navigating the transition from creative-
to data-driven marketing, from one-size-fits-all to one-on-one, and
from marketing campaigns to real-time customer experiences. You'll
learn how to use machine-learning technologies to improve customer
acquisition and customer growth, and how to identify and re-engage
at-risk or lapsed customers by implementing an easy, automated
approach to predictive analytics. Much more than just theory and
testament to the power of personalized marketing, this book focuses
on action, helping you understand and actually begin using this
revolutionary approach to the customer experience.
Predictive analytics can finally make personalized marketing a
reality. For the first time, predictive marketing is accessible to
all marketers, not just those at large corporations ? in
fact, many smaller organizations are leapfrogging their larger
counterparts with innovative programs. This book shows you how to
bring predictive analytics to your organization, with actionable
guidance that get you started today.
Implement predictive marketing at any size organization
Deliver a more personalized marketing experience
Automate predictive analytics with machine learning
technology
Base marketing decisions on conc
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Quality for lower price than brand sunnies
Color: Beige Tortoise Frame / Brown Gradient Lens
High quality for a low price. I'm someone who always loses my sunglasses so I won't allow myself to purchase any name brands. I've had my fair share of cheap sunnies for this reason. These are probably the best "off-brand" I've tried - and I've tried a lot. They are definitely polarized and are lightweight with a good fit - some of the cheaper brands are really tight on the ears and the plastic is clearly cheaply made, making them heavier. They are also a cute style with a variety of colors available. The other thing with cheaper sunglasses is they are usually not that great to peer out of. Some of them I can't wear to drive bc they are too dark, or not dark enough for glares on the road. These are great for driving - the lens coloring is just right to see well and also feel like you're not squinting. I'm buying another pair for when I inevitably lose these!
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Reviewed in the United States on August 12, 2025
★★★★★ 5
Polarized sunglasses are just what I needed
Color: Tortoise Frame / Mirror Pink Lens
I really like these sunglasses. They are polarized and work great. They fit well and don't fall off when I bend over, which is important. They are light on my face and don't make marks or pressure on my nose. The color is perfect and they are really cute. They are a great value, well worth it. The cleaning cloth and bag to keep them in are a bonus. Very comfortable!
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Great price and quality
Color: Beige Tortoise Frame / Brown Gradient Lens
Glasses are comfortable and look good. Great sun coverage
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Reviewed in the United States on June 10, 2026
★★★★★ 5
Just buy them. There is nothing not to love!
Color: Beige Tortoise Frame / Brown Gradient Lens, Color: Beige Tortoise Frame / Brown Gradient Lens
I've had these for a year or two now and came back and ordered three more. I wear these daily because they are so comfortable and cute. A lot of sunglasses give me headaches either they are too tight or too heavy, these never do. They don't catch in your hair if you put them on your head. They don't slide down your nose when you sweat or move your head. The beige tortoiseshell is the prettiest most flattering color ever. I'm a dark winter and I struggle to find cute sunglasses other than black. So many are brown warm colors the beige violet tortoiseshell is very cool and flattering for my cool toned gals. I have a pretty normal size head and these are just a hint of oversized but in a good way. I have an oval face that leans long oval or slight heart and these are seriously flattering. I have so many photos in them they always look good. I'm going to try the all plastic version too but I honestly love the thin metal arms. Just buy these it's such a good buy and brand. I literally donated other pairs because I don't wear them anymore after discovering these. I bought obviously the beige tortoiseshell, black with gold, and the cherry. Debating on the green. My only wish is more color options. I'd love more silver arm options. Thanks WMP for these!
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Reviewed in the United States on June 9, 2026
★★★★★ 4
Cute but wide
Color: Tortoise Frame/Brown Lens
cute sunglasses that look nice on but are a little wide for my more narrow face. They do fit well enough for me to wear, it’s just they’d definitely fall off if I lean down in them. I think I’m going to keep them though. Construction wise, they are nice, very light which makes them more comfortable and the tortoise color is pretty. Overall nice sunglasses for the price.
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Reviewed in the United States on May 26, 2025
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