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Description
Wella Eimi Rugged Texture 75mlElevate your hairstyling game with Wella EIMI Rugged Texture, the ultimate matte texturising clay designed for professional hairdressers. This versatile styling paste offers a stronghold and a matte finish, perfect for crafting edgy, defined looks. Whether its creating rugged textures or adding volume to hairstyles, this professional grade product ensures precision and durability. Compact and easy to use, its an essential tool for salons aiming to
Elevate your hairstyling game with Wella EIMI Rugged Texture, the ultimate matte texturising clay designed for professional hairdressers. This versatile styling paste offers a stronghold and a matte finish, perfect for crafting edgy, defined looks. Whether it’s creating rugged textures or adding volume to hairstyles, this professional-grade product ensures precision and durability. Compact and easy to use, it’s an essential tool for salons aiming to deliver impeccable style and satisfaction to their clients.
Product Benefits
- Strong Hold for Precision Styling: Eimi ensures styles stay in place, even in challenging conditions
- Matte Finish: Wella provides a natural, non-shiny look, ideal for contemporary textured styles
- Lightweight and Non-Greasy: Wella Eimi keeps hair light and manageable without leaving residue
- Works Across Hair Types: Rugged texture suitable for dry, textured, or even fine hair, making it versatile for diverse client needs
- Hydration and Moisture Locking: Wella Rugged Texture contains water-soluble polymers to maintain hydration and eliminate dryness
How to Use
- Take a small amount of Wella EIMI Rugged Texture paste and rub it between your palms for even application
- Apply the product to dry hair, focusing on areas requiring definition and texture.
- Use your fingers to sculpt and shape, or a brush for smoother finishes
- For enhanced results, pair with complementary Wella EIMI styling products tailored to your client’s needs
- Wash out effortlessly at the end of the day with water
Technology
Wella EIMI Rugged Texture incorporates advanced styling technology, including a water-soluble polymer that hydrates and nourishes while maintaining the rugged texture. Its thickening agents ensure pliable styling and long-lasting hold without stiffness, catering perfectly to the needs of salon professionals.
How Can Wella Eimi Rugged Texture Be Used in Hair Care Routines?
Integrate this matte paste into various salon services:
- For Textured Looks: Ideal for clients seeking defined, rugged styles with a matte finish
- Curly or Wavy Hair: Enhance natural texture while ensuring hold and frizz control
- Fine Hair Boost: Add volume and definition without weighing hair down
- Post-Cut Finishing: Offer a polished yet natural look for any haircut
Beneficial Ingredients
- Water-Soluble Polymers: Ensure hydration and effortless washability
- PVP Thickening Agent: Adds volume and structure to hair for easy styling
- Moisture Lock Technology: Helps keep hair smooth, eliminating roughness and flyaways
Product Specifications
- Size: 75ml
- Finish: Matte
- Hold: Strong
- Hair Types: Suitable for dry, textured and fine hair
- Form: Clay
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.6 ★★★★★
Based on 581 reviews
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Product Reviews
★★★★★ 5
Great upgrade compared to others
Color: Rechargeable with Storage Stand and Box - Black
This frother is far superior to other hand held versions we’ve owned. The attachments are much sturdier and don’t bend as easily (which made the others we’ve purchased quite useless). Rechargeable battery seems to last longer and provides plenty of power even on the lowest setting. The little wisk easily whips up eggs for a morning omelette and frothing cream and mixing powder into drinks are super easy with the other attachments. Finally, the stand is actually sturdy and balanced enough that it doesn’t easily tip over.
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Reviewed in the United States on May 4, 2026
★★★★★ 5
Three froth/blend options, rechargeable, comes with container
Color: Rechargeable with Storage Box - Silver, Color: Rechargeable with Storage Box - Silver
I watch a gentleman online who always talks about how in his 40 years he didn’t know x, y, z, and ends with “ain’t no way.” He made this 3-ingredient — 4 with ice— iced coffee, and used a handheld frother, so after shopping for ingredients, I went in search of a frother. What I liked about this one is that it’s not battery operated, but instead is rechargeable. It comes with three attachment, one of which I can use for cake batter, whipping up eggs, making homemade whipped cream, and also sauces and gravy. It also has a case so I am storing it with my coffee paraphernalia. It has three settings and I used the high setting. As you can see it really froths up the ingredients. I’m very pleased with my purchase and thought about all the times I need a slurry of water and cornstarch to thicken soups and stews. I don’t know the charge life yet, but so far, so good. What you see in the cup is 2 tablespoons of sweetened condensed milk, 3 teaspoons of instant espresso, and 2 ounces of water. Then you add the ice and your creamer, half-and-half, or barista lover’s oat milk, and you’re done. Not too bad, as my grandpa used to say.
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Great product
Color: Rechargeable with Storage Box - Black
It’s great! Very powerful, even on low speed. Mixes fiber, and powdered mix-ins very well as well as frothing milk. Nice sturdy little case to keep the components in. Stays charged for a long time.
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Reviewed in the United States on June 5, 2026
★★★★★ 5
Easy to use, perfect small mixer for mornings
Color: Rechargeable with Storage Stand and Box - Black
Comes charged and charges quickly when needed, love the stand and case for the extra attachments, easy to use and clean
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Reviewed in the United States on May 27, 2026
★★★★★ 5
Best Hand-Held Frother EVER
Color: Rechargeable with Storage Stand and Box - Black
I have had many hand-held frothers over the years; hand-held as well as counter top. None of them have really given me the froth that I want which is dense foam to the point that it almost forms "peaks" and needs to be spooned into my coffee. Additionally, the one that I always went back to (hand-held) only lasted for 3-6 months at best before breaking and sometimes it lasted only a few weeks. Additionally, it drained batteries to the point they needed to be replaced every 2-3 weeks. The Circle Joy DOES make thick, dense froth (I use very cold skim milk on the high speed), has 3 speeds and is rechargeable so no more battery issues. Once I froth the milk, I pop it in the microwave for 40 seconds or so to heat/warm it up. It also comes with an attachment for beating eggs as well as an attachment for stirring in protein powders. I don't need the egg beater and I use the low speed to mix in chocolate collagen powder. I just got this frother so reliability is yet to be proven but I figure at $20.00 even if it needs to be replaced every six months ... it is still a winner.
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Reviewed in the United States on May 8, 2026