SKU: 14089401878

Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Permission Marketing: Turning Strangers into Friends and Friends into CustomersThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commoditytimePermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

ABOUT THE AUTHOR:

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

REVIEWS:

Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

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SKU: 14089401878

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4.8 ★★★★★
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LANE JOHNSON
Charlottesville, US
★★★★★ 1
DO NOT BUY - NOT USER FRIENDLY
Color: White
This mop has the worst design and cheaply made. I do not recommend buying it. Cons: the cord is too short; there is no place on the mop to wind up the cord when you put it away. The cord just flops all over the floor. HOW CHEAP IS IT NOT TO PUT HOOKS ON IT SO THE CORD CAN BE WOUND UP? The mop does not stand on its own. It goes straight to the floor no matter what position you put it in it will not hold an upright position. It lays in the floor. The water compartment does not come off the mop. You have to pick the whole mop up and hold it under the faucet to fill. Or lay it on the floor and get a glass of water to fill. Makes a mess. One more big gripe - THERE ARE NO SETTINGS OTHER THAN ON /OFF AND THOSE BUTTONS ARE WERID. There is no high, med, OR low setting. Lastly the mop pad in the photos was not the one it came with. It had one very thin like disposable one. PROS- NONE. I RETURNED IT .
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 20, 2026
K
Verified Purchase
Kim Caseley
West Palm Beach, US
★★★★★ 5
5 month review- still a favorite!
Color: White, Color: White
I purchased this steam mop 5 months ago and it is still one of my favorite purchases. I have used it every week 1-2 times per week and it still works great! My house has wood flooring throughout, two cats and a lot of traction. I can finally relax knowing my floors are clean and sanitized! It heats up very quickly and the cord is long enough to do large sections of floor at a time. I highly recommend this purchase! Especially if you have pets or kids.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 4, 2026
L
Verified Purchase
Leslie
Louisville, US
★★★★★ 3
I spent the $20 I saved on stuff to make this thing functional-ish
Color: White
The only reason this is getting three stars is because I do like the ability to shut off the steam and also it puts out the perfect amount of water and cleans well. For the bad, the design is terrible in four important ways as mentioned in other reviews (which I wish I had read before purchase so my fault). 1. This thing will not stand in its own unless in a very particular position and even then a slight gust of wind sends it toppling. 2. The one hook cord storage has to be the stupidest design I have ever seen. I did buy a command hook so I could wind the cord so that takes care of that issue (other than no notch to secure the plug to the cord). 3. The cord is not long enough but again I remedied this with a 6ft extension cord though I’m sure this is probably not recommended somewhere in the instructions so I take my own risk. 4. I did not like the pad included but have a ton from my old Shark steam mop (RIP) and they work well enough with this mop so it’s not completely useless. I would not recommend this mop to anyone. It is a bit cheaper than the Shark mop I was looking to replace but wish I wouldn’t have let my cheap side win and it’s spent the extra $20 to get a mop I know I like.
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Reviewed in the United States on August 18, 2025
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Verified Purchase
J
Grantham, US
★★★★★ 5
steam mop
Color: White
Great steam mop, light and easy to use.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 6, 2026
J
Verified Purchase
Jay C
Port Orchard, US
★★★★★ 5
Quality Knives At A Bargain Price
Size: Steel King 15Pcs 10.4"×7"×15.4"
I have had these knives for almost 18 months now and they have held up great Edge retention is fantastic, and as long as you treat them right and don't leave dried tomato sauce on them for 5 days, no rust to speak of or even any discoloring! The build is fantastic and they are well balanced. I still can't believe I got this set for the price I did. I have a collection of pocket knives, I own Japanese wet stones to sharpen and understand what 8cr13mov, s30V and 14c28n is in knife production. (It's metal alloys BTW.) Having said that, I was a bit picky in finding a knife set that was quality built, had good steel and didn't cost $800. I honestly don't know how they are producing this set and not losing their shirts. Full tang design (One piece of steel from tip through the handle to the butt), and has nice glass fiber reinforced polymer handle material. I can't find any reference to this set in particular for what steel is used, but based on using various steel through the years I have a pretty good idea what this probably is. (BTW, I hate to break to you. At this price, it's absolutely NOT German steel...and that's okay anyway.) Brodark references Japanese VG10 steel with their other stand alone chef knives. It is common in the Chinese knife industry to copy an alloy alloy and call it by it's original name. It's NOT Japanese steel. What is commonly referred to as VG10 is 10cr15mov or 8cr15mov. Both are fine steel to use for a "general purpose" knife and perform similar to Japanese VG10, or even US made 440c stainless...perhaps even a little better than 440c. The steel in these knives is pretty dang hard, which makes me think it is 10cr15mov. The 10 is the Chromium content in the alloy. More chromium, more hard, more hard ='s more brittle. There is a balance of how hard without being brittle. Some knife makers use super hard steel to get a wicked sharp edge that holds for a while...buuuut then after a year of use you see all the chips along the edge or perhaps even a tip has snapped off. That's hard, brittle steel. You can't fix chips unless you grind them down and create a totally new edge on the knife and start over. These Brodark knives find a nice balance of hardness for edge retention but enough give to not chip or break off under general use. Like I said, almost 1.5 years of use and no chips, bends, or scratches. I still can't believe I paid around $50 for them. Incredible.
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Reviewed in the United States on October 7, 2024

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