SKU: 88628596216

Green Consumption: The Global Rise of Eco-Chic

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Green Consumption: The Global Rise of Eco-ChicGreen lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally friendly societies and combating global poverty. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class

Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. Green Consumption scrutinizes the emergent phenomenon of what this book terms eco-chic: a combination of lifestyle politics, environmentalism, spirituality, beauty and health. Eco-chic connects ethical, sustainable and elite consumption. It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. This book deals with eco-chic as a set of activities, an ideological framework and a popular marketing strategy, offering a critical examination of its manifestations in both the global North and South. The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. The authors assess the ways in which eco-chic, with its apparent paradox of consumption and idealism, can make a genuine contribution to solving some of the most pressing problems of our time.

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SKU: 88628596216

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Beach Lover To The Max
Waukegan, US
★★★★★ 5
Gorgeous pattern and color. Excellent Price.
Color: Deer, Size: Twin (60" x 80")
This blanket is excellent quality. So soft and snuggly. I am very pleased with my purchase and the price was great.
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Reviewed in the United States on April 11, 2026
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Kings queen
Massapequa, US
★★★★★ 5
Soft comfy. Perfect! I’ll be buying more 🌸
Color: Deer, Size: Throw (50" x 60"), Color: Deer, Size: Throw (50" x 60")
So cute and comfy! Looks just like a little baby fawn on my couch. My dog loves to fluff it and sprawl out in the coziness! So soft and perfect size.
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Reviewed in the United States on April 16, 2026
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Anikar
Omaha, US
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Luxurious to the touch
Color: Cheetah Brown, Size: Throw (50" x 60")
This blanket is so luxurious that I don’t want to stop touching it! It is heavy and has a velvet backing. The faux fur top is very soft and silky. Love this product and will be getting more. The cheetah print is gorgeous
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Kristin H.
Lake Worth, US
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Highly recommend
Color: Tie-dye Brown, Size: Throw (50" x 60")
My favorite blanket for cold nights! So soft! I’ve washed it several times and it does not shed. The quality doesn’t not disappoint. The size is perfect for curling up (not for sharing).
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Natalie
Phoenix, US
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Luxurious feel
Color: Light Brown, Size: Throw (50" X 60")
This blanket is soft and fuzzy. It has a little weight to it so it’s great to snuggle up on the couch with. Double lined makes it feeling luxurious. Haven’t noticed any shedding yet I’ve had it for a month and have washed it a couple times.
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Reviewed in the United States on May 7, 2026

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