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The Kelloggs: The Battling Brothers of Battle Creek***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be" Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid" Sherwin Nuland, The New York Times Book Review, front page) the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of
***2017 National Book Critics Circle Award Finalist for Nonfiction***"What's more American than Corn Flakes?" --Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The New York Times Book Review, front page)--the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest Medical College. Kellogg's main medical focus--and America's number one malady: indigestion (Walt Whitman described it as "the great American evil"). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age.
Binding Type: Paperback
Publisher: Vintage
Published: 07/10/2018
ISBN: 9780307948373
Pages: 544
Weight: 1.10lbs
Size: 8.10h x 5.30w x 1.20d
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5
Dixie 10β plates-strong, good quality & great price
Style: 10 Inch, Size: 54 Count (Pack of 1)
These paper plates are great! Strong, good for everyday use, no more washing dishes and canβt beat amazons price!
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Reviewed in the United States on May 9, 2026
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5
Good price . Good quality
Size: 10 Inch, Unit Count: 44
Sturdy and worth the price which is low.
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Reviewed in the United States on May 30, 2026
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5
Great paper plates for good price
Size: 10 Inch, Unit Count: 372.0
Just as Durable as more expensive options. Greta price for the product. Nice designs, and great for parties.
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Reviewed in the United States on May 30, 2026
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Amazing for quality and price
Size: 10 Inch, Unit Count: 100
Love these for the price! Normally I get Walmarts off brand but this is so much better quality and delivery right to my door! Love how sturdy and leakproof they are and ease of use for party friendly events or everyday use; very versatile!
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Reviewed in the United States on April 7, 2026
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5
Great value!
Size: 10 Inch, Unit Count: 372.0, Size: 10 Inch, Unit Count: 372.0
Nice paper plates! Theyβre sturdy enough to hold two fairly heavy sweet potatoes safely in one hand, they have a waxy layer so liquid and gravy donβt soak into the plate. The design is nice. For the price and the quantity alone, Iβll keep ordering these!
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Reviewed in the United States on April 17, 2026