The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter
SKU: 94850422815

The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter

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The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us SmarterHow our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast

How our collective intelligence has helped us to evolve and prosper

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains--on the ability of human groups to socially interconnect and learn from one another over generations.


Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory.


Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.

-- "Choice"

Binding Type: Paperback
Publisher: Princeton University Press
Published: 10/17/2017
ISBN: 9780691178431
Pages: 464
Weight: 1.40lbs
Size: 9.20h x 6.10w x 1.40d
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SKU: 94850422815

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Chief TB
Carnegie, US
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A great sport visor
Size: One Size, Color: (100) White / White / Reflective
My head is small so a lot of visors don’t fit because of the Velcro. This is perfect and the ability to wet it for coolness is great. Love it for tennis.
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Great for running
Size: One Size, Color: (001) Black / Black / Reflective
Hat fits well and worked great for my marathon. The Velcro doesn’t pull on my hair.
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Cute and comfortable, though a little big without tightening a bit
Size: One Size, Color: (100) White / White / Reflective
Love the bright color and material. It fits a little big at first but has the ability to tighten quite a bit so it should be fine like it is for me. I just have a smaller head. It has great coverage. Feels comfortable as well.
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Perfect fit
Size: One Size, Color: (001) Black / Black / Reflective
I ordered this to wear during my upcoming vacation. It will shade my face from direct sunlight. I initially wished the brim was just a tad bit shorter but then I realize the current brim size will serve the purpose; that being the reason why it was purchased.
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Buy it!
Size: One Size, Color: (001) Black / Black / Reflective, Size: One Size, Color: (001) Black / Black / Reflective
This hat (visor) is by far one of the most comfortable ones I’ve ever worn! Absolutely love it!!!!
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