Powering Content: Building a Nonstop Content Marketing Machine

Powering Content: Building a Nonstop Content Marketing Machine"Your new product is ready to launch and youre itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands on guide. Youll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn

"Your new product is ready to launch and youre itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. Youll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images and striking designall carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers and execs will learn 10 Essential Steps to Content Success, with deep dives into: