Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have to
SKU: 9008613553

Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have to

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Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have toChoke provides the missing link between brain and body, science and life. Here's what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations. Why do the smartest students often do poorly on standardized tests? Why did you tank that interview or miss that golf swing when you should have had it in the bag? Why do you mess up when it matters the most and how can

Choke provides the missing link between brain and body, science and life. Here's what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations.

Why do the smartest students often do poorly on standardized tests?
Why did you tank that interview or miss that golf swing when you should have had it in the bag?
Why do you mess up when it matters the most--and how can you perform your best instead?

It happens to all of us. You've prepared for days, weeks, even years for the big day when you will finally show your stuff--in academics, in your career, in sports--but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It's not fun to think about, but now there's good news: This doesn't have to happen.

Dr. Sian Beilock, an expert on performance and brain science, reveals in Choke the astonishing new science of why we all too often blunder when the stakes are high. What happens in our brain and body when we experience the dreaded performance anxiety? And what are we doing differently when everything magically "clicks" into place and the perfect golf swing, tricky test problem, or high-pressure business pitch becomes easy? In an energetic tour of the latest brain science, with surprising insights on every page, Beilock explains the inescapable links between body and mind; reveals the surprising similarities among the ways performers, students, athletes, and business people choke; and shows how to succeed brilliantly when it matters most.

In lively prose and accessibly rendered science, Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors. She sheds new light on counterintuitive realities, like why the highest performing people are most susceptible to choking under pressure, why we may learn foreign languages best when we're not paying attention, why early childhood athletic training can backfire, and how our emotions can make us both smarter and dumber. All these fascinating findings about academic, athletic, and creative intelligence come together in Beilock's new ideas about performance under pressure--and her secrets to never choking again. Whether you're at the Olympics, in the boardroom, or taking the SAT, Beilock's clear, prescriptive guidance shows how to remain cool under pressure--the key to performing well when everything's on the line.

Binding Type: Paperback
Publisher: Atria Books
Published: 08/09/2011
ISBN: 9781416596189
Pages: 294
Weight: 0.58lbs
Size: 8.43h x 5.58w x 0.73d
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SKU: 9008613553

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KadeeH
Grantham, US
★★★★★ 5
Great shelves
Color: A. Black - Universal Classic Style, Number Of Shelves: 3, Size: 22.5inches
Easy to hang and look great in my office. I love the little divot along the edge. Helps to keep pictures from sliding.
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Reviewed in the United States on May 29, 2026
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Carnegie, US
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Exactly what I needed for my bathroom refresh.
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches, Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches
I bought these floating shelves in the color Rustic Brown to replace a bulky storage shelf that was making my bathroom feel cramped, and they completely transformed the space. The wood finish looks much more expensive than I expected, and once installed they gave the bathroom a clean, modern, spa-like feel without taking up visual space. Installation was straightforward overall. I mounted one screw in the center into a stud and used drywall anchors for the remaining hardware, and the shelves feel very sturdy. They sit flush against the wall and don’t sag or wobble. I especially love how slim they are while still being deep enough to hold everyday bathroom items, decor, candles, skincare, and small baskets. The color worked perfectly with my bathroom vanity and mirror trim, and the floating design instantly made the room look more organized and intentional. Huge upgrade for a small space. Definitely recommend if you want functional storage that also looks elevated and minimalist.
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Reviewed in the United States on May 30, 2026
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Amazon Customer
Louisville, US
★★★★★ 4
Good Shelves
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 3, Size: 22.5inches
These shelves are really nice quality and look as advertised. The hardware included was great quality, metal drywall anchors and good screws. They were easy to install, and make even/level with each other. My only gripe is the price, but I'm very satisfied with the product overall.
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Patricia G.
Lexington, US
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Attractive, easy to install, nicely equipped hardware package.
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches
These are pretty doggone nice shelves and I appreciate the fact that they are not made of solid particle board. Yes they are made of an engineered product, but they are lightweight and strong…and look better than particle board products and more costly than their actual price. Easy installation system with the bracket…not fussy like some are. An especially thoughtful touch is the variety of hardware that is included. Also a tiny level for use when installing them. What? …So they can be installed correctly? I was pleasantly surprised by this inclusion.
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Port Orchard, US
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Beautiful shelves
Color: B. Rustic Brown - Americana Farmhouse Style, Number Of Shelves: 2, Size: 22.5inches
Great quality shelves, have them in 4 rooms, they are easy to hang up and lightweight, look really nice and keeps room looking organized and clean.
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Reviewed in the United States on May 24, 2026

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