The Big Red Fez: Zooming, Evolution, and the Future of Your Company

The Big Red Fez: Zooming, Evolution, and the Future of Your CompanyYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut to the chase book, Godin identifies what it takes to

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Binding Type: Paperback
Publisher: Free Press
Published: 01/18/2002
ISBN: 9780743227902
Pages: 112
Weight: 0.36lbs
Size: 8.46h x 5.54w x 0.30d

Review Citations: Booklist 01/01/2002 pg. 784
Booklist 11/01/2002 pg. 460
Publishers Weekly 12/03/2001