Storytelling in Business: The Authentic and Fluent Organization
SKU: 41354622869

Storytelling in Business: The Authentic and Fluent Organization

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Storytelling in Business: The Authentic and Fluent OrganizationStorytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance a management tool that helps businesses to develop and thrive. For more than a decade, award winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent

Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance--a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers--arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.

Binding Type: Hardcover
Publisher: Stanford Business Books
Published: 01/30/2013
ISBN: 9780804768719
Pages: 287
Weight: 1.20lbs
Size: 9.00h x 6.10w x 1.00d

Review Citations: Choice 09/01/2013
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SKU: 41354622869

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Brandon
Fort Morgan, US
★★★★★ 3
Effective water flosser, good cleaning but depends on expectations
Color: Black
Good water flosser overall. It does a solid job of cleaning between teeth and is convenient for daily oral hygiene compared to traditional flossing. The different pressure settings are useful, allowing you to adjust intensity depending on comfort level. It’s easy to fill, use, and clean, which makes it practical for regular use. Battery life is decent, and the device is portable enough for travel or bathroom storage without taking up much space. Overall, a reliable water flosser that improves cleaning convenience and performs well for everyday dental care.
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Reviewed in the United States on May 6, 2026
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Ania
Lexington, US
★★★★★ 5
For good oral hygiene
Color: Pink
For people who, like me, have undergone oral surgery, this works incredibly well—and for those who haven't, it works just as well, as it helps ensure that nothing gets trapped between the teeth. It is an excellent complement to your oral hygiene routine.
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Reviewed in the United States on May 21, 2026
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Paris Bodhi
Lexington, US
★★★★★ 5
Soothing, moisture-locking oral coat that eliminates morning dryness without burning your mouth
Flavor Name: Mint, Size: 33.8 Fl Oz (Pack of 1)
Standard alcohol-based mouthwashes give a powerful blast of burning freshness, but they completely dry out your tissues and make a lack of natural saliva much worse. Biotene Dry Mouth Oral Rinse fixes this issue entirely by skipping the harsh astringents. It uses a specialized mouth-moisturizing system packed with hydrating humectants like glycerin, xylitol, and sorbitol. This combination creates a slippery, lubricating layer over your gums and cheeks that mimics your natural saliva to keep your mouth comfortable and damp. The daily utility of this formula is perfect if you struggle with persistent stickiness, difficulty swallowing dry foods, or a scratchy throat. It provides immediate relief that keeps working for up to four hours, soothing sensitive oral tissue and actively fighting the bacteria that cause chronic bad breath. The gentle, sugar-free fresh mint flavor leaves you feeling genuinely clean and maintains a healthy, balanced pH level in your mouth to protect your teeth from potential cavities. It is a fantastic, non-burning formula to use right before bed or throughout the day to completely wash away that uncomfortable, parched feeling and wake up with lasting comfort.
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Reviewed in the United States on June 1, 2026
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Dave & Steph
Los Angeles, US
★★★★★ 5
Very Helpful for Dry Mouth After Gastric Bypass
Flavor Name: Mint, Size: 33.8 Fl Oz (Pack of 1)
This mouthwash has been very helpful for dealing with dry mouth, especially with the body changes that can happen after gastric bypass surgery. It’s gentle, doesn’t burn like traditional mouthwash, and helps keep my mouth feeling hydrated and fresh. Pros Great for dry mouth: Provides noticeable relief and keeps my mouth feeling moisturized. Gentle formula: No strong burning sensation like alcohol-based mouthwashes. Fresh mint flavor: Clean taste that isn’t overpowering. Large bottle: The 33.8 oz size lasts a long time. Good for post-surgery changes: Works well for dryness that can happen after gastric bypass. Considerations The mint flavor is mild, which some people may prefer, but those who like a strong mint may find it subtle. Best results come from using it regularly. Best For People experiencing dry mouth Post-surgery dry mouth relief Nighttime mouth dryness Anyone wanting a gentle mouthwash without alcohol Final Verdict A great option if you struggle with dry mouth. It’s gentle, refreshing, and provides lasting relief. It has been especially useful during recovery after gastric bypass when dry mouth can be more noticeable.
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Reviewed in the United States on March 17, 2026
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Nancy88
Los Angeles, US
★★★★★ 5
Very good product
Flavor Name: Mint, Size: 33.8 Fl Oz (Pack of 1)
I love this product. It’s very helpful if you suffer from dry mouth and it makes your breath smell good
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Reviewed in the United States on May 31, 2026

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