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Description
Zag: The #1 Strategy of High-Performance Brands"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough today companies need "radical differentiation" to create
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 09/01/2006
ISBN: 9780321426772
Pages: 178
Weight: 0.65lbs
Size: 7.90h x 5.30w x 0.50d
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5
Great price, good quality.
Size: 72215WS
I am regularly amazed how much I save on parts shopping on-line rather than locally. I like to support local, but I have a budget too.
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Reviewed in the United States on January 5, 2025
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5
BMW X3 xdrive28i 2014
This product is perfect for my BMW X3 xdrive28i 2014
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Reviewed in the United States on March 22, 2026
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5
Good quality
Good price, good quality
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Reviewed in the United States on May 16, 2026
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5
Perfect for Volvo
This tool was perfect for removing the oil filter of my 2005 Volvo V70. It does what itβs supposed to do and was cheaper than the others. Very satisfied with this purchase.
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Reviewed in the United States on November 11, 2024
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5
Does not work on BMW X3
too small, doesn't fit
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Reviewed in the United States on May 24, 2025